Products
5 min to readLast update on 14 September 2026

How to Create Custom Product Images?

The product image is the starting canvas for every customization. It is what shoppers see when they design their own version of your product in the Design Lab.

A clear, well-prepared image helps shoppers understand how their design will look. Without a good base image, they may be confused or unhappy with the result.

How to prepare your product image

Before you upload, prepare the image to match how you want colors to work. Custy gives you two options. You can mix both in one color set.

Two ways to set up your product image

  1. 1Option 1: Default (Grayscale) (recommended for solid colors). Upload one grayscale mockup. Custy tints it with each color hex from your color set.
  2. 2Option 2: Image Instead of Color. Upload your own photo for specific colors (camo, heather, prints) so shoppers see a realistic preview for those colors.

Your own custom image (Image Instead of Color)

You can use any product photo, with or without a background. Keep the same width and height for every color photo on that side so the print area stays lined up.

Editing tip

Use any photo editor you like (Photoshop, GIMP, or an online tool) to crop, remove backgrounds, or make a grayscale version.

Step 1: Open Products

In Custy, click Products on the left. This is your store product list.

Custy Products page with Products in the left menuFull size
Click Products on the left to open your store product list.
  1. 1

    Products (left menu)

    Opens the product list for this store.

  2. 2

    Products tab

    Stay on this tab to see the catalog.

  3. 3

    Product list

    Find the product you want to update.

Step 2: Find and edit the product

Find the product and click Edit. If it is not customizable yet, click Make it customizable first.

Products list with Edit and Make it customizable actionsFull size
Click Edit on a custom product, or Make it customizable if it is still standard.
  1. 1

    Search products

    Type part of the product name to find it faster.

  2. 2

    Edit

    Opens Customize Product for a product that is already customizable.

  3. 3

    Make it customizable

    Use this first if the product still says Standard.

Step 3: Open Advanced Settings

On Customize Product, scroll to Design Tool Setup. Add a side if you need one, then open Advanced Settings on that side.

  • Click Advanced Settings on the side you are setting up (Front, Back, and so on).
  • Open the Upload Images & Styles tab.

Do this for each side

If Front and Back both need photos, repeat the upload steps for each side.

Design Tool Setup with Advanced Settings and Upload Images and StylesFull size
Open Advanced Settings, then choose Upload Images & Styles.
  1. 1

    Design Tool Setup

    Your product sides live here.

  2. 2

    Advanced Settings

    Click this on the side you are setting up.

  3. 3

    Upload Images & Styles

    Tab where you add Default (Grayscale) and per-color photos.

Step 4: Upload Default (Grayscale)

Under Upload Product Images, find the Default (Grayscale) card when your color set still has colors with Image Instead of Color = No.

  • Click Upload Image on Default (Grayscale) and choose your prepared mockup.
  • Wait until the preview shows. Use Remove if you need to replace it.
  • Click Update at the bottom of Advanced Settings when this side looks right.
Upload Images and Styles with Default Grayscale cardFull size
Upload Default (Grayscale) so tintable colors can recolor the mockup.
  1. 1

    Upload Images & Styles

    Stay on this tab while you add photos.

  2. 2

    Default (Grayscale)

    One shared photo for all colors that use hex tinting.

  3. 3

    Upload Image

    Click to add or replace the grayscale mockup.

Step 5: Turn on Image Instead of Color (optional)

If you want a real photo for some colors, enable that on the color set first. Photos are uploaded per side in Advanced Settings, not inside the color set modal.

  • On Customize Product, scroll to Product Colors.
  • Confirm the product uses a custom color set (not Full Color Set).
  • Click the pencil to open Edit Color Set.
  • On each special color, set Image Instead of Color to Yes.
  • Leave No on colors that should still tint from grayscale.
  • Click Update.
Edit Color Set with Image Instead of Color Yes and NoFull size
Set Image Instead of Color to Yes, then save the color set.
  1. 1

    Color row

    The color that should show a real photo.

  2. 2

    Image Instead of Color

    Click Yes for a photo. Click No to tint grayscale with the hex.

  3. 3

    Update

    Save the color set before you upload per-color photos.

Step 6: Upload a photo for each Image Instead color

Go back to Design Tool SetupAdvanced SettingsUpload Images & Styles. You will see a card named after each color that has Image Instead of Color = Yes.

  • Click Upload Image on each color card and choose the photo of the product in that color.
  • Use the same width and height for every color photo on this side.
  • Click Update in Advanced Settings.
  • On Customize Product, click Save if you still need to save the whole product.
Upload Images and Styles with per-color image cardsFull size
Each Image Instead color gets its own upload card. Add a photo, then click Update.
  1. 1

    Color name card

    Appears for each color with Image Instead of Color = Yes.

  2. 2

    Upload Image

    Add the real product photo for that color.

  3. 3

    Update

    Save Advanced Settings for this side when the photos look right.

Quick summary

  1. 1Upload product photos in Advanced SettingsUpload Images & Styles on each side.
  2. 2Use Default (Grayscale) when you want automatic color tinting from your color set.
  3. 3Use Image Instead of Color = Yes on the color set, then upload a photo per those colors.
  4. 4Keep the same width and height across all color photos on a side so the print area stays aligned.

What to do next

Next, add every printable side if you need more than one, then draw the print area on each side. Then set Active on designer to Yes and click Save.